Collaboration VS Competition

To support charities with their fundraising efforts, we have produced a series of articles, written by our Head of Philanthropy, Fleur Kellenbach. Please subscribe below to receive information when new articles are published in this series.

Author: Fleur Kellenbach for Wildlife & Welfare, 2018


With the number of registered charities soaring and the number of large granting bodies reorganising to reduce their workload and increase efficiencies, the process of vying for funding for your worthy cause involves more than just submitting a compelling case for support.

Unless your project is replicating an already trusted delivery model with demonstrated outputs in other regions, the idea of investing in an activity that is similar to what another organisation is already doing, can be highly unattractive.

In a space where a social return on investment can be measured and demonstrated, having charities compete for the same funding for very similar projects is not an effective use of time or money.  Some funders now require a minimum number of collaborators, to even be considered for assessment.  

If you haven’t already done so, examine the other organisations operating in your area - geographically and philosophically - and try to find ways to collaborate.  Often there are some clear differences in the type of work that you are choosing to do.  Identifying this and applying for funding together whilst retaining your unique contribution to the work, demonstrates that you are in the sector for the cause and not just for the ride.

Furthermore, despite the competitive nature that exists when applying for funding, there is in fact enough opportunities within the global philanthropic landscape to support everyone’s initiatives.  Developing strong links to collaborate on your work, can only enhance your opportunities and increase the possibility of securing funding.

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